The music industry is one which is always on the rise. With new artists adding their contributions to the mix each and every day, it can be very hard to find what you’re looking for when you want to listen to something new. Of course, though, this growth impacts the musicians themselves more than anyone else. With listeners struggling to find their tunes, they won’t be able to build a following, and this leaves a lot of the biggest out there to have to search for tools which can support them. To help you out with this, this post will be exploring some of the best examples of them.
Viral Marketing
As the first area to think about, the music industry is one of the biggest in the world when it comes to viral marketing. With this media being very easy to spread around, getting it into the hands of loads of people isn’t too hard, as long as you can create a craze to go along with it. There have been several artists and groups over the last few years who have been able to take advantage of the way content flows around the web. This will most commonly occur on social media sites like YouTube, as these places tend to have the most users.
Social Media Marketing
While viral marketing often occurs on social media, musicians can often take another approach using the same platforms. Instead of relying on huge amount of likes and follows, the most persistent are able to generate a huge user base through very basic posts, including daily updates and short blogs. Acting as an influencer for their own brand, this sort of method is great when an artist is first starting out. It doesn’t cost anything other than time, and the simplest posts are often the most popular, with some musicians getting away with reposting content time and time again.
The Right Platforms
Of course, not all of the work which will make someone famous is done on their end. Thanks to the Internet, there are now several routes which can be taken when someone is reaching for stardom. To reach out to the right people, a platform which they are likely to be using needs to be chosen, or it will be hard to capture the right engagement. Below, you can find some examples of these tools, along with their best use cases.
- Soundcloud: For those fresh on the scene, there are very few services which can match the power of Soundcloud. There are loads of companies out there offering Soundcloud promotion services. Not only does this give musicians the power to avoid working through this stage of the job, but it also provides a free platform which is filled with people on the hunt of something new to listen to.
- iTunes: Getting music onto iTunes is notoriously challenging. Unlike other platforms out there, Apple doesn’t like to host files for people, and this means that you have to have an FTP server to do it for you. Once on the service, though, you will have access to thousands of dedicated users, a huge portion of which like to listen to varied music from loads of different artists.
- Tidal: Started by Kanye West and a handful of friends a few years ago, Tidal originally promised to be a great platform for new artists to get the word out. While it isn’t as easy as some hoped, getting onto this service can make a musicians dreams come true, especially considering how picky the managers are. It will be well worth the effort once you’re signed up, though.
Building A Personality
As the last area to consider, it’s time to think about personality. There are loads of artists out there which create unexceptional music, but are still able to capture the hearts and minds of the people listening to them. Through social media, public appearances, and even the work being produced, this aspect is one of the most important when it comes to a modern musician. Of course, though, it can’t be anything too normal. Instead, it is a struggle to achieve this goal, as extremes will almost always have to be crossed into to make it work.
Hopefully, this post will make it much easier to figure out how most people find their fame. In a lot of cases, marketing is the biggest part of this, with those who are able to build something eye catching finding the most success. This can even be true for artists who have found popularity in the past.