Mike Myers is coming out with a new comedy, The Love Guru, this summer June 20.  The Love Guru is about an American, Guru Pitka (Myers) who is left at the gates of an Ashram in India as a child and raised by gurus.  He returns to the US seeking fame and fortune in the world of self-help and spirituality.   According to the website, his karma is huge.  Jessica Alba, Justin Timberlake and Deepak Chopra also make appearances in the movie.

This movie is taking advantage of the viral nature of the Internet with video clips on YouTube, a Myspace page, Facebook page, and a blog by Guru Pitka on Intentblog.  This movie and some of its viral marketing has already raised controversy as it pokes fun at Eastern spiritual traditions.  Interestingly enough, Deepak Chopra, who is an advocate for Eastern philosophies, is in the movie and also makes jokes about some of the stereotypes associated with himself and other Eastern mystics.  Chopra also hosts the blog for Guru Pitka at his website, http://www.intentlbog.com 

The humor in the movie is just that.  It is simply humor.  The movie reminds us not to take ourselves so seriously and that life is capable of being a cosmic playground for us to enjoy, laugh at and have fun.

You can watch the trailer of The Love Guru at http://www.lovegurumovie.com/

This entry was posted on Saturday, May 3rd, 2008 at 8:36 am and is filed under Business, Movies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.